Press Release

Company direction
TTK Prestige, India's leading kitchen appliances brand is entering into a high growth phase. The company, apart from consolidating existing strengths, is all set to unleash itself in newer product categories and markets that it had not ventured into before.
The vision of the company is 'To make TTK Prestige the No. 1 small appliance company in India through CUSTOMER CENTRIC INNOVATION'. 
With consumer benefit being the focus of all product launches, the brand will see its entry into all new categories marked with products that are not only highly differentiated from the competition but also boast unique features that have been designed keeping the consumer's convenience in mind.

Marketing direction
While all new products will focus on customer centric innovations, the vision of being the No.1 company in small appliances will mean entry into electrical appliances, which form a sizeable portion of the kitchen appliances market. In addition to this, gas stoves and other technology-driven convenience products, along with the traditional pressure cooker and non-stick cookware businesses will mark the presence of Prestige in a Rs.3000 crore market. This will be much larger than the Rs. 600 crore framework that the brand was operating in earlier. The company plans to launch a number of products, which will go a long way in making the housewife's daily routine much simpler than before. 
All products from the Prestige stable will have interesting innovations to make the consumer's life easier. The stress is on comfort, convenience and speed, all at a value-for-money proposition. The modern woman of today, with her busy schedule, is looking for convenience products, which are also smart. The range of smart products from Prestige is targeted at this modern woman. The brand statement will therefore be 'ARE YOU READY FOR A SMARTER KITCHEN', conveying the contemporary, smart, new products from the house of Prestige.

Smart new products
TTK Prestige has made a strategic investment in Softel machines limited who will be a dedicated design, development and manufacturing arm of TTK Prestige Limited. In the first phase of launch, the company launched four electrical appliances on 5th June 2001. 
The first offering is Prestige Marathon Mixer Grinder. This has been designed keeping today's woman and her conveniences in mind. The mixer grinder boasts of at least 10 features that have never been available in any other single brand before, that make it easy to use and clean as well. 
Also on offer is the Prestige Swift Handymix. This hand blender is an essential appliance in the modern household, and apart from the regular functions of blending also offers chopping and grinding conveniences. Another unique feature is the magical 'Intelligent Tilt Cut Off Mechanism', which makes it safer than any other blender.
Prestige Juicee, the compact and handy high-speed all-purpose juicer is unique that it can be used to extract juice from a wide variety of fruits as well as vegetables. It gives more juice than regular juicers because of a uniquely angled blade. 
Prestige Fizzee Fun Drink Maker helps add fizz to any soft-drink concentrate or squash. Fizzy drinks now need not be restricted to just cola, orange or lime, when it can be added to apple, pineapple, grape or anything else.
No doubt, Prestige is moving forward with consumer satisfaction being the end goal of all innovations implemented. Now all the consumer has to do is to get ready to be delighted by the smart moves from a smarter Prestige.