Brand of the Year 2018

 

We are extremely Happy to announce that TTK Prestige won "Brand of the Year" and our MD, Mr. Chandru Kalro was acknowledged as "India's Most Trusted CEO's 2018" during WCRC Ideasfest 2018 on the 27th of August , 2018.

 

 

 

 

WCRC Brand of the Year 2018 selection process:

 

PHASE 1:

 

The first phase of the research was initiated by generating a list of 400 brands across 15 industries and 50 sub-categories was drawn up through secondary research driven by the ibrands360 research team based on Market Studies, Industry White Papers, Category Specific Brand Reports & Brand Specific Scrutiny.

 

PHASE 2:

 

The preliminary list of 400 brands generated in BRAND OF THE YEAR was scrutinized and graded on a scale of 1 to 10 (where 1 is the lowest and 10 is the highest) by the editorial team of ibrands360 to generate a list of the top 200 brands based on Innovation & Consumer Satisfaction.

 

PHASE 3:

 

JURY & ibrand 360 Editorial SCRUTINY QUESTIONNAIRE:

The list of the top 200 brands will be then further be scrutinized by a 10 member independent jury and the ibrands360 editorial team. The brands would be rated on the parameters of brand recall, brand impact, brand trust, consumer satisfaction & brand innovation on a scale of 1 to 10 (where 10 is the highest and 1 is the lowest).

 

FINAL PHASE & LISTING OF THE TOP 50 BRAND OF THE YEAR 2018:

The final phase of the research then entailed the analysis of jury and editorial questionnaires ratings based on the above-mentioned parameters and weightages assigned below by the ibrands360 research team:

 

ANALYSIS

 

50% weight-age was given to the ibrands 360-team brand scrutiny.

50% weight-age was given to Jury Questionnaires.

 

Kindly visit www.bestbrands360.com for further information. A multiple benefits await the selected brands for ‘Brand Of The Year 2018’.