Goddess Kushmanda - The Goddess of Creation


Goddess Kushmanda is the 4th form of Maa Durga revered on the 4th day of Navratri. She is said to have created the universe with her radiant smile. Ku refers to “a little” and Ushma refers to “energy or warmth” and Anda refers to “cosmic egg”. She has the power to live inside the sun, to empower the sun to radiate energy and effulgence to the universe.


Mantra of Kushmanda Devi





                                    या देवी सर्वभू‍तेषु माँ कूष्माण्डा रूपेण संस्थिता। नमस्तस्यै नमस्तस्यै नमस्तस्यै नमो नमः॥

                                            Ya Devi Sarvabhuteshu Maa Kushmanda Rupena Samsthita।

                                                Namastasyai Namastasyai Namastasyai Namo Namah॥


Bhog to Mata Kushmanda


White Pumpkin being Maa Kushmanda’s favorite vegetable is offered to seek her blessings. In addition, Milk, curd and halwa are offered too and distributed as Prasad.


The Legend has it -



  • Goddess Kushmanda has 8 hands and thus she is also known as “Ashtabhuja Devi.
  • The glow and radiance of her body are as luminous as the sun.
  • Her beautiful form sitting on a lion denotes dharma and justice.
  • Having created the universe verdant with vegetation, the day of her worship is associated with the lush “green” colour.
  • She is the source of all the energy in the universe.
  • She is centred in the “Anahata Chakra”, and blesses her devotees with bliss as they worship her with a pure and devout mind.
  • She destroys all troubles, hurdles and ailments of her devotees, bestowing harmony, prosperity, power and salvation(spiritual fulfilment) upon them.
  • She is the only Goddess who can bestow 8 siddhis(perfections) and 9 Niddhis(jewels) to her saadhaks.


Modern Day Avatar



Who's she? She's Adishakti - the creator & architect of the entire universe.


She emblematizes the procreator of life, a mother - a woman who created civilizations and nurture life, rekindles hope, instils a feeling of faith & conviction and illuminates our lives in times of eternal darkness as she's the one who provides energy & direction to Sun God.


Who would, in your opinion, resembles the effulgent semblance of Goddess Kushmanda?


Well, she's the one your life revolves around. She's the one whom you call your world. Indeed, we all have one inamorata in our lives we share our universe with. So, she could be the one.


In essence, women of distinct spheres who created their own multiverse are real-life personification of Goddess Kushmanda. Today, we would like to talk about a few women entrepreneurs who built an empire out of a little investment and little support.





Jyoti Wadhwa - When her husband opted to change his profession, it became imperative for her to contribute financially. She began to sell vintage sarees on eBay and later listed on Amazon.com. With an initial and mere investment of Rs 50,000, her Sanskriti Vintage has now an annual turnover of around Rs 10 crore.


Vandana Luthra- The founder of beauty & wellness firm, VLCC, struggled in the initial days and subjected to social criticism but never ceased to live her dreams. In her own words, it took her six years to convince the need for health and fitness experts like a cosmetologist or a nutritionist. At present, VLCC is a billion-dollar institution serving in 11 countries across Asia, Africa and the Gulf Cooperation Council.



Though the modern-day situation is quite the opposite where women enjoy the freedom and have access & control over financial, human and intellectual resources in society, they once remained as passive beneficiaries. We wish to see more of women like Jyoti Wadhwa and Vandana Luthra clinching more accolades and name & fame in the society.