Prestige Clean Home New Product Launch

Clean Home expected to contribute 8-10% to company top-line, over the next three years


  • Launches India’s first domestic electric mop,
  • Unveils ‘Tattva’ range of water purifiers which marries Indian tradition with modern technology
  • Company to continue investing 2% of revenue in R&D and new product development

Bangalore, December 7, 2017: Prestige Clean Home, a subsidiary of TTK Prestige, India’s largest kitchen appliances brand, today announced the launch of India’s first domestic electric mop and a new range of water purifiers. The electric mop, a completely new concept, designed with Indian needs in particular, was conceptualized by Mr TT Jagannathan, Chairman of TTK Group. The new range of water purifiers have been designed to combine the best of Indian tradition with modern technology. The new launches will expand the TTK Prestige brand width and help tap into an entirely new segment of consumers.


Prestige Clean Home has launched more than 50 products in the span of a year. The new product launches reinforce the company's commitment to continue investing 2% of revenues in R&D and new product development. With the new launches, TTK expects Clean Home to contribute between 8-10% of the top-line of TTK Prestige, over the next three years.


The Hero electric mop was conceptualized by Chairman, Jagannathan, who wanted a product that is high on style and functionality but did not cost the moon. The mop is easy on the user and can Sweep, Scrub and Mop simultaneously. It doesn't require repeated rinsing in the same bucket water that becomes dirtier with every dip. The mop comes with a water dispenser bottle attached to it that effectively uses clean water for every stroke and deep cleans the floor. The electric mop is priced at INR 8995.


The new range of ‘Tattva’ water purifiers is available in multiple configurations of the kind that is not currently available among branded players—Copper, a combination of Stainless steel and Copper, Stainless steel, Brass and Earthen pot. Using Fibrillated Adsorbent Cellulose Technology (FACT) Tattva purifiers remove 99.9 percent of bacteria, viruses and cysts. The ergonomically-designed purifier uses three-stage filtration with chemical-free Log 6:4:3 purification technology. Tattva can purify 9 litres of water every hour and meets the US EPA standards.


Table for product pricing:


 Product    Electric Mop
   Buy Now
   Stainless Steel
    Buy Now
    Copper and Stainless Steel
    Buy Now
   Buy Now
    Buy Now
    Earthen Pot
    Buy Now
 Price Range    INR 8995     INR 3195     INR 3995     INR 4495     INR 4195     INR 2995


Mr. TT Jagannathan, Chairman, TTK Group said, “We are pleased to launch our one-of-its-kind new product range. We have been spending close to 2% of our revenues on R&D consistently, for the last 15 years. As India’s largest kitchen appliances company, TTK Prestige has a 40-year-old history of continuous innovation and upgrade to become the country’s most preferred kitchen brand. It is only fitting that we accelerate the Clean Home footprint by launching products that are innovative, developed in-house and meet the needs of a new India by marrying convenience with aesthetic design. The clean home is a key vertical at TTK and we expect that it will contribute between 8 and 10% of our revenues in the next three years.”


Mr. Chandru Kalro, Managing Director, TTK Prestige said, “We recognized the need to launch a range of innovative and high-quality products that could transform the hygiene experience in Indian homes. I am confident that consumers will see the benefit of using our range of products which have been specially created to not only revolutionize the cleaning process but also to provide untold health benefits.”


About TTK Prestige


TTK Prestige Limited is part of TTK Group. Over the past six decades TTK Prestige Limited, has emerged as India’s largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige launched ‘Prestige Clean Home’ a range of innovative home cleaning solutions. The company also bought UK based Horwood Homewares in the same month.