TTK Prestige announces Vidya Balan as brand ambassador



India’s number one kitchen and home appliance company, TTK Prestige Ltd. has signed up Bollywood actress Vidya Balan as their brand ambassador for its leading brand Prestige. The association will start with a national brand campaign this month.


As India’s largest and most trusted kitchen appliance brand, which ranks amongst the top 100 most trusted brands in the country, Prestige’s core philosophy of innovation and leadership resonates with Ms. Vidya Balan, who is a pathbreaking thought leader in her field. With her ability to make ‘bold and meaningful’ choices, she is deemed the ideal choice to connect with and represent the evolving, progressive modern Indian woman of today.


Mr. TT Jagannathan, Chairman of TTK Prestige said, ‘’This is an exhilarating time for TTK Prestige. There is an incredible sense of synergy between the brand and Vidya Balan, as both have left an indelible mark on the nation. We hope that this association is just the beginning of a long, fruitful and mutually rewarding relationship and we look forward to working together to take TTK Prestige to the next level.’’


Commenting on the partnership, Mr. Chandru Kalro, Managing Director of TTK Prestige said, ‘’We are proud to associate with Vidya. As a brand, “Prestige” is proudly Indian and Vidya is the true embodiment of the brand’s core values. With our recent foray, outside the kitchen and into the rest of the home with Prestige Clean Home, this partnership will help us find additional ways to meaningfully connect with the modern Indian home maker, who is our core audience.


’’ Speaking on the association, Ms. Vidya Balan said, “It is a matter of great pride for me to be the brand ambassador for “Prestige”, a brand that I have grown up with. In fact, Prestige is one of the few brands that is a part of our collective conscious due to its rich legacy and the infinite amount of trust that the company has built with generations of consumers.’’ Over the past six decades TTK Prestige Limited, a part of TTK Group has emerged as the leading kitchen appliances company, catering to the needs of home makers in the country. Since inception, the brand has focused on safety and providing innovative solutions to address the pain points of the homemaker and stood true to its tagline ‘Jo biwi se kare pyaar woh Prestige se kaise kare inkaar.’


Ms. Vidya Balan’s latest campaign for Prestige will revolve around, ‘Jo Apnon se kare pyaar woh Prestige se kaise kare inkaar.’ The change in tagline is relevant with the brand moving from the kitchen and into the home appliances and cleaning solutions space as well. Every product from the house of Prestige is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes.