Jo Biwi Se Kare Pyar, Woh Prestige Se Kaise Kare Inkaar


TTK Prestige, India's No.1 kitchen appliances brand made a landmark announcement of signing up Aishwarya Rai Bachchan & Abhishek Bachchan - Bollywood's biggest celebrity couple as brand ambassadors for the Prestige brand at a press conference held in Mumbai today.

Prestige is re-introducing the iconic line 'Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar' in a mega campaign with the celebrity couple with six new TV commercials that will be path breaking in the Indian advertising scene, coupled with a full-fledged print and digital campaign. This will be a one of its kind campaign in the industry.

"The decision to bring back the timeless campaign with 'Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar' is significant. Having Aishwarya and Abhishek Bachchan as brand ambassadors re-emphasises our leadership in the country", said T .T. Jagannathan, Executive Chairman, TTK Prestige.

While the old campaign focused more on the safety part of the pressure cookers and was thereby the perfect buy for a husband who wants his wife to be safe even while she cooks, the new line introduces a lot more products. It also takes on the meaning of companionship and bonding between a couple – any couple – with a Prestige product in the picture.