How TTK Prestige Became a Billion Dollar Company



T.T. Jagannathan, the chairman of the TTK Group, came into the profession without any preparation—with no MBA or experience in the field—and was entrusted with the very survival of the family business. But it was under his leadership that the company, which had suffered a series of catastrophic disasters, set about turning its fortunes around with stunning comebacks, time and again.


Disrupt and Conquer is the story of how TTK group—founded in 1928 in Chennai (then Madras) by T.T. Krishnamachari—fought bankruptcy and became a highly profitable, successful entity.


In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity.


What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him.


Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters and set about turning its fortunes around in stunning comebacks, time and again.


With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.




T.T. Jagannathan is the chairman of the TTK Group. He is a gold medallist from IIT Madras and holds a master’s degree in operations research from Cornell University, USA. He is a gourmet cook, avid golfer and bridge player.


Sandhya Mendonca is a journalist-turned-media-entrepreneur. She has co-authored Reva EV: India’s Green Gift to the World and Marvels of Mysore and More, and her stories have been published in the bestselling Chicken Soup series. Sandhya is the founder, managing director and editor-in-chief of Raintree Media Private Limited and the festival director of India’s first multi-arts women’s cultural festival, Under the Raintree.





'An excellent narrative of an accidental businessman building a diverse conglomerate amidst adversities. TT Jagannathan’s story resonated well with me as it captures the trials and tribulations that every entrepreneur has to undergo while building a differentiated business with the potential to touch millions of lives across the globe.’ - Kiran Mazumdar Shaw, CMD, Biocon


‘While several companies have keeled over when faced with adversities, TTK has reinvented itself and marched ahead to greater heights. The turnaround story of the TTK Group is one of India’s great success stories!’-
N. Vaghul, former chairman, ICICI Bank


‘A richly nuanced life story that exemplifies the indefatigable human spirit and the resultant triumph of labour, most worthy of accolades and, undoubtedly, of emulation’ -Venu Srinivasan, chairman, TVS Motor Company


‘An inspiring and instructive story well told’-    R. Gopalakrishnan, author and corporate adviser


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